Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they are serving women's needs by carrying jogging bras and biking shorts and otherwise assuming women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.Which of the following factors influences how involved women are in the purchase of athletic gear?
A) level of participation in the sport
B) perceived risks from buying ill-fitted helmets,shoes,etc.
C) how well athletics clothes bought in the past have fit
D) lack of experience with athletic gear
Correct Answer:
Verified
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