If consumer behaviour is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

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Understanding consumer behavior is vital for creating an appropriate marketing mix. Without knowing what influences their decision-making and purchase behavior, it is challenging to develop effective marketing strategies such as product development, pricing, promotion, and distribution. A marketer needs to have insights into consumer behavior traits such as demographics, lifestyle, personality, and cognitive biases to develop strategies that align with the customer's needs and preferences.

If Consumer Behaviour Is Not Well Understood,a Marketer Will Have