The United Way wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.What is the first segmentation criterion problem that would greet this proposal?
A)responsiveness
B)identifiability and measurability
C)accessibility
D)responsibility

Question

Quizplus · Accepted Answer

Identifiability and measurability is the first problem: how many people who are willing,indifferent,or unwilling to participate are there? The agency needs this number to gauge if there are enough people willing to participate.If there were enough of them,they would probably be responsive to a special program.

The United Way Wants to Identify Segments by Their Readiness