Market researchers estimate thousands of Canadians have high blood pressure and do not know it because they do not have annual medical exams.A pharmaceutical company that has developed a medicine to reduce blood pressure should not count on this group to be a good target market because the group lacks which of the following?
A)both accessibility and responsiveness
B)accountability
C)both accessibility and substantiality
D)substantiality,identifiability,and measurability
08-109

Question

Quizplus · Accepted Answer

Marketers cannot reach someone who does not know he or she has a problem and if he or she is reached,there will be no response.

Market Researchers Estimate Thousands of Canadians Have High Blood Pressure