Which of the following trends will lead to the continuing growth of one-to-one marketing?
A)the growing number of customers who like to spend time to spend shopping
B)the fact that consumers want to be treated like the masses
C)technology that allows the collection of detailed information on customers
D)the overuse of reward systems

Question

Quizplus · Accepted Answer

Technology that allows the collection of detailed information on customers is a key factor in one-to-one marketing. With access to data on each individual customer's preferences, behavior, and purchase history, businesses can tailor their marketing efforts to meet each customer's specific needs and interests. This personalization can lead to increased customer loyalty and sales. The other options, A, B, and D, do not support the growth of one-to-one marketing.

Which of the Following Trends Will Lead to the Continuing