Stouffer's offers gourmet entrees for one segment of the frozen dinner market and Lean Cuisine for another segment that wants both good taste and low calories.When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each,which type of strategy was it implementing?
A)market integration
B)concentrated targeting
C)undifferentiated integration
D)multisegment targeting

Question

Quizplus · Accepted Answer

Stouffer's is implementing a multisegment targeting strategy by targeting two distinct market segments with different needs (gourmet entrees for one and low-calorie options for another) and developing distinct marketing mixes for each.

Stouffer's Offers Gourmet Entrees for One Segment of the Frozen