The closer together two brands are on a perceptual map which of the following is the most likely result?
A)more likely they are similarly priced
B)more similarly perceived by consumers they are
C)more objectively alike they are
D)more likely an undifferentiated marketing strategy is in effect

Question

Quizplus · Accepted Answer

Perceptual maps are used to identify the perceived differences and similarities among brands. The closer together two brands are on a perceptual map, the more similarly perceived they are by consumers, indicating that they compete in the same market segment and have similar characteristics or benefits that are valued by consumers.

The Closer Together Two Brands Are on a Perceptual Map