Developing a positioning statement is a key managerial activity.What is the benefit of doing this?
A)to segment and target your customers
B)to understand the process of marketing
C)to promote the brands you are selling
D)to know how the business will compete in a given market segment

Question

Quizplus · Accepted Answer

Developing a positioning statement helps a business know how they will compete in a given market segment. It helps them identify their unique selling point and differentiate themselves from their competitors, allowing them to target the right customers and promote their brand effectively. Knowing how to position their business is a crucial aspect of their marketing strategy, and can have a significant impact on their success.

Developing a Positioning Statement Is a Key Managerial Activity