The Mammoth Company is the largest provider of utilities in a region. It has also been accused of being the biggest source of industrial air pollution in the area. The Mammoth Company is trying to change consumer perception of the company by sponsoring a series of television programs on how to preserve our environment. What is the company hoping the programming will lead to?
A)repositioning
B)reengineering
C)demarketing
D)undifferentiated targeting

Question

Quizplus · Accepted Answer

The Mammoth Company is hoping that the programming will lead to repositioning, meaning changing the perception of the company in the minds of consumers.

The Mammoth Company Is the Largest Provider of Utilities in a Region