Which of the following statements best describes the CRM cycle?
A)The letters CRM are an acronym for consumer relationship marketing.
B)The CRM cycle does not affect employees outside the marketing and management functional areas.
C)The CRM cycle is continuous and circular with no predefined start or end point.
D)The CRM cycle takes a simplistic perspective on customers.

Question

Quizplus · Accepted Answer

CRM stands for customer relationship management.

Which of the Following Statements Best Describes the CRM Cycle