As a strategy to optimize profitability, revenue, and customer satisfaction, what would the Toronto Blue Jays implement to focus on its fan base and provide them with additional benefits?
A)organizational optimization
B)consumer relationship marketing
C)total quality management
D)customer relationship management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy that focuses on building and maintaining long-term relationships with customers to increase loyalty and retention. By implementing a CRM program, the Toronto Blue Jays could gather valuable data on their fan base, such as their preferences and purchase history, and use this information to provide personalized and targeted marketing and promotions. This would result in increased revenue and customer satisfaction, as well as a more loyal fan base.

As a Strategy to Optimize Profitability, Revenue, and Customer Satisfaction