What is the term for a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer segments?
A)organizational optimization
B)consumer relationship marketing
C)total quality management
D)customer relationship management

Question

Quizplus · Accepted Answer

The term described is customer relationship management (CRM), which is a business strategy focused on understanding, anticipating, and responding to the needs of an organization's customers through the collection and analysis of customer data. CRM aims to optimize profitability, revenue, and customer satisfaction by tailoring products and services to specific customer segments.

What Is the Term for a Company-Wide Business Strategy Designed