In a CRM system,which term describes all areas of the business where customers have contact with the company,and data may be gathered and used to guide the decision making within that business unit?
A)touch points
B)focus areas
C)information search periods
D)observational data

Question

Quizplus · Accepted Answer

Touch points refer to all areas of the business where customers have contact with the company, such as customer service, marketing, sales, and social media. Data gathered from these touch points can be used to guide decision making within each unit of the business, and ultimately improve the overall customer experience. Therefore, touch points is the term that best describes this concept in a CRM system.

In a CRM System,which Term Describes All Areas of the Business