What is the term for the addition of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects?
A)information formatting
B)database enhancement
C)data mining
D)predictive modelling

Question

Quizplus · Accepted Answer

The term for the addition of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects is database enhancement. Data mining is the process of discovering patterns in large data sets and predictive modelling is the process of using data and algorithms to make predictions about future events. Information formatting does not accurately describe the specific process mentioned in the question.

What Is the Term for the Addition of Information to Customer