Refer to Recreational Equipment,Inc.(REI)is a large retailer that specializes in outdoor gear like tents,mountain climbing equipment,mountain bikes and outdoor clothing.They have stores all across North America and are always looking for new locations to open more stores.Recreational Equipment,Inc.(REI)collects a vast amount of data through its website,direct mailings,and retail stores.
-Refer to Recreational Equipment,Inc.(REI).When REI considers new store locations,it examines order data to find places with high concentrations of customers buying online and through the company's catalogues.What is REI using to identify potential store locations?
A)database enhancement
B)data mining
C)data shading
D)customer prediction

Question

Quizplus · Accepted Answer

Data mining is used to find hidden patterns and relationships in the customer data stored in the data warehouse.