When Vania went to the phone to place a catalogue order for a humidor for her father, she was pleased when the operator suggested that she might also be interested in a subscription to a magazine targeted to cigar lovers. The operator was using a method commonly used to leverage customer information. What is it called?
A)cross-selling
B)trading up
C)modelling
D)a database channel

Question

Quizplus · Accepted Answer

Cross-selling is a sales technique where the seller suggests additional products or services to the customer based on their initial purchase or interest. In this case, the operator suggested a magazine subscription as an additional item to complement the humidor purchase.

When Vania Went to the Phone to Place a Catalogue