Volvo has a concept car website that caters to car enthusiasts who might want to see concept cars evolve into real-life products. A Forum section allows people who really care about the cars they drive to submit opinions and questions, enabling Volvo to gauge consumer reaction to new ideas. What is CRM giving Volvo the opportunity to do?
A)Enhance its database.
B)Retain loyal customers.
C)Design targeted marketing communications.
D)Reinforce customer purchase decisions.

Question

Quizplus · Accepted Answer

CRM allows Volvo to gather consumer opinions and questions, which can be used to design targeted marketing communications based on consumer interests and feedback.

Volvo Has a Concept Car Website That Caters to Car