Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. Which type of list did the organization develop for donors to receive birthday cards?
A)a compiled list
B)a response list
C)a feedback list
D)a proactive list

Question

Quizplus · Accepted Answer

The organization developed a response list, as it targeted previous donors, indicating the list was based on individuals' past responses or actions (donating blood) rather than being compiled from various sources without prior interaction.

Scenario 9-4 As Flextime, Consulting, Telecommuting, and Downsizing Make It More Difficult