BMW automobiles has launched an online effort to market its new styles. It hopes to use its database capabilities to capture valuable data on car buyers.BMW plans on cross-referencing new owners with the database generated from this online campaign to see how many names are duplicated. BMW will use these data to forecast which campaigns have the greatest probability of success. Which of the following methods will BMW most likely use to analyze these data?
A) lifetime value analysis
B) future value assessment modelling
C) recency-frequency-monetary analysis
D) predictive modelling
Correct Answer:
Verified
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