What is a marketing channel?
A)the link between the retailer and the consumer
B)the method used to facilitate all communications
C)the structure that moves products from producer to ultimate consumer
D)the direct link to the ultimate consumer from the manufacturer

Question

Quizplus · Accepted Answer

A marketing channel is the structure or network through which goods and services flow from the producer to the ultimate consumer. It includes all the intermediaries, such as wholesalers, retailers, and distributors, involved in the process of bringing a product or service to market. The marketing channel plays a critical role in the success of a product, as it affects pricing, promotion, and distribution strategies.

What Is a Marketing Channel