Unsought products can be best described as which of the following?
A)Products consumers purchase when they see them in a convenient location.
B)Products consumers don't know about or don't actively look for.
C)That require only reminder advertising to be successful.
D)That require little or no decision making by the buyer.

Question

Quizplus · Accepted Answer

Unsought products are products that consumers do not actively look for or know about. These products usually require more advertising efforts and persuasion to create a demand or interest in the market. The other options, such as convenient location, reminder advertising, and little decision-making, do not accurately describe unsought products.

Unsought Products Can Be Best Described as Which of the Following