Which products are not known about or not actively searched for by consumers,and require aggressive personal selling and highly persuasive advertising?
A)hidden
B)specialty
C)equity
D)unsought

Question

Quizplus · Accepted Answer

Unsought products are those that consumers may not actively search for or be aware of, and may require aggressive personal selling and highly persuasive advertising to generate demand. Hidden products typically refer to niche or hard-to-find products, specialty products are those with unique features or qualities that appeal to a specific segment of consumers, and equity products are those with strong brand recognition and customer loyalty.

Which Products Are Not Known About or Not Actively Searched