Which type of test typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product,then taking these people to a mock or real store where their purchases are recorded?
A)adoption-rate
B)concept
C)simulated (laboratory)market
D)consumer juried

Question

Quizplus · Accepted Answer

This type of test is known as a simulated (laboratory) market test, where participants are exposed to advertising and promotional materials and then brought to a mock or real store environment to make purchases that are recorded. Adoption-rate tests evaluate the rate at which product adoption occurs, concept tests evaluate the market appeal and viability of a product, and consumer juried tests involve a panel of consumers evaluating a product.

Which Type of Test Typically Entails Showing Members of the Product's