The first filter in the new-product development process serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason.What is the name for this filter?
A)applied diffusion
B)business analysis
C)test marketing
D)idea screening

Question

Quizplus · Accepted Answer

This filter is known as idea screening, which involves evaluating new-product ideas to eliminate those that are inconsistent with the organization's goals and objectives or are deemed inappropriate for other reasons. Applied diffusion, business analysis, and test marketing are not specifically tied to this initial filtering process.

The First Filter in the New-Product Development Process Serves to Eliminate