Before the introduction of a spreadsheet for salespeople and sales managers,its features were presented to a group of potential consumers to allow them to compare alternative views of the spreadsheet in use on computer networks.Initially,group members expressed distrust in networks and nervousness about what other people would do to their spreadsheets.After using a program prototype,prospects were delighted with the product.What is this stage of new-product development called?
A)prototype innovation
B)concept testing
C)market testing
D)idea diffusion

Question

Quizplus · Accepted Answer

Concept tests evaluate new-product ideas,usually before any prototype has been created.

Before the Introduction of a Spreadsheet for Salespeople and Sales