Many years ago,Athens,Greece,was viewed as a necessary part of any tour of Europe.Then the city developed an image of a smoggy city choked with traffic.The Greek government realized package tour operators (a source of much of the tourist traffic in Greece)were unimpressed by the proposal to paint the facades of the buildings in Athens and to plant hundreds of trees and bushes.During which stage of its attempt to reposition Athens as a culture-filled destination for conventions would this have occurred?
A)screening and concept testing
B)establishing the new-product strategy
C)exploring opportunities
D)developing a business analysis

Question

Quizplus · Accepted Answer

Repositioning is one way to create a new product.During the screening and concept testing,ideas that would not help in this development would be identified.

Many Years Ago,Athens,Greece,was Viewed as a Necessary Part of Any