What is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation?
A)use testing
B)test marketing
C)concept testing
D)laboratory testing

Question

Quizplus · Accepted Answer

Test marketing is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. This allows for gathering feedback on the product and identifying any potential issues before launching it to a wider audience. Option A, concept testing, is an earlier stage in the product development process where the viability of the product idea is tested. Option D, laboratory testing, is a controlled environment for testing product performance and safety.

What Is a Limited Introduction of a Product and a Marketing