An electronics store is currently seeing how Edmontonians react to a retail concept called Studio D,which is targeted to women.Edmonton is the only city in which Studio D stores were introduced.The store will closely monitor the reactions of customers to the store and its marketing program.What is the store using to determine consumer reaction to a new retailing concept?
A)diffusion analysis
B)dual distribution
C)test marketing
D)laboratory testing

Question

Quizplus · Accepted Answer

A test market is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

An Electronics Store Is Currently Seeing How Edmontonians React to a Retail