Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant)are asked if the new virtual keyboard will be quickly accepted by consumers.You tell them this depends on many product characteristics-all EXCEPT which one of following?
A)how similar it is to existing keyboards in use and fulfilling needs.
B)the degree of difficulty involved in understanding and using it.
C)the "buy Canadian" movement.
D)how much of a relative advantage it has over currently used keyboards.

Question

Quizplus · Accepted Answer

It is the product characteristics that affect the adoption rate most heavily,such things as features compared to competitors' brands or the simplicity of the product.The "buy Canadian" movement is external to the acceptance of the product.

Canesta Has Developed a Virtual Keyboard Out of Light to Be