Which of the following statements best describes how adopters participate in the diffusion process?
A)Early adopters are rarely opinion leaders.
B)Laggards are the second group of consumers to adopt a new product.
C)There are three categories of consumers who will adopt computer products.
D)The dominant characteristic of members of the late majority is skepticism.

Question

Quizplus · Accepted Answer

There are five categories: innovator,early adopter,early majority,late majority,and laggard.

Which of the Following Statements Best Describes How Adopters Participate