Who adopts a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms?
A)laggards
B)early adopters
C)early majority
D)late majority

Question

Quizplus · Accepted Answer

The late majority adopts a product after the majority of their peers have done so, often due to pressure to conform and reliance on group norms.

Who Adopts a Product Because Most of Their Friends Have