What is the term for a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage?
A)a laggard
B)an adopter
C)an innovator
D)a diffuser

Question

Quizplus · Accepted Answer

An adopter is a term used to describe a consumer who has tried a product and was satisfied enough to continue using it. Laggards are consumers who are slow to adopt new products, innovators are the earliest adopters of new products, and diffusers are individuals who spread information about new products to others. None of these terms accurately describe a consumer who was satisfied enough to continue using a product after a trial.

What Is the Term for a Consumer Who Was Sufficiently