What is the final stage in the new-product development process?
A)product development
B)market testing
C)commercialization
D)simulated marketing

Question

Quizplus · Accepted Answer

Commercialization is the final stage in the new-product development process. In this stage, the product is launched in the market and made available to the customers. The marketing strategy is implemented, and the company makes efforts to promote and sell the product. The other options, such as product development, market testing, and simulated marketing, are all essential stages that precede the commercialization stage. However, none of these stages are the final stage in the new-product development process.

What Is the Final Stage in the New-Product Development Process