A European dairy, which is famous for its rich ice creams, has introduced basil-, tomato-, fennel-, and oregano-flavoured ice creams. Which of the following product characteristics would most likely influence the market success of these new flavours?
A)compatibility
B)comparability
C)complexity
D)competitive advantage

Question

Quizplus · Accepted Answer

Compatibility refers to how well a new product fits with existing consumer preferences and habits. Since the European dairy is known for its rich ice creams, introducing herb-flavoured ice creams that are still within the category of dessert is a compatible extension of their product line. Consumers are more likely to try and enjoy these new flavours because they are familiar with the brand and already enjoy their ice creams.

A European Dairy, Which Is Famous for Its Rich Ice