Which of the following statements about product adoption categories is true?
A)Early adopters are rarely opinion leaders.
B)Laggards are the second group of consumers to adopt a new product.
C)There are three categories of consumers who will adopt computer products.
D)The dominant characteristic of members of the late majority is skepticism.

Question

Quizplus · Accepted Answer

The dominant characteristic of members of the late majority is skepticism. Option A is incorrect as early adopters are often opinion leaders. Option B is incorrect as laggards are the last group to adopt a new product. Option C is incorrect as there are five categories of product adopters, not just three, and it is not specific to computer products.

Which of the Following Statements About Product Adoption Categories Is