A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters. They are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, who are these customers most likely to be?
A)innovators
B)laggards
C)early majority
D)late majority

Question

Quizplus · Accepted Answer

The early majority are considered to be cautious and risk-averse, and they take their time to collect information and evaluate their options before making a purchase decision. They are often influenced by opinions of others and seek recommendations before trying out a new product. These characteristics are in line with the description given in the question, making them the most likely group members.

A Company Has Learned That Members of Its Target Market