Typical Apple users were shown advertising and other promotional materials for the new Apple iPhone as well as actual handsets. In addition their reactions to the handsets were recorded in an actual Apple store. What is this also known as?
A)adoption-rate
B)concept
C)simulated (laboratory) market
D)consumer test

Question

Quizplus · Accepted Answer

This is known as a simulated (laboratory) market, as the users are being shown promotional materials and actual handsets in an environment that resembles an Apple store, but is not an actual marketplace. It is a controlled setting for consumer testing.

Typical Apple Users Were Shown Advertising and Other Promotional Materials