What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?
A)All products go through every stage of the life cycle.
B)Changes in a product can change its life cycle.
C)All products except those considered faddish go through every stage.
D)A product may skip a stage in the cycle.

Question

Quizplus · Accepted Answer

The product life cycle theory suggests that products go through four stages: introduction, growth, maturity, and decline. However, marketers can apply various strategies to extend the life cycle of a product, such as modifying the product or targeting new markets. Therefore, changes in a product can influence its life cycle, making option B the correct answer.

What Can the Marketers of Consumer Products Expect to Find