What occurs during the maturity stage of the product life cycle?
A)Prices are increased.
B)Promotion to the dealer is often intensified.
C)More shelf space is made available to the product.
D)Profit margins are at their peak.

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, promotion to the dealer is often intensified to encourage them to support the product and help differentiate it from the competition. This is a strategy to maintain sales levels as the market becomes saturated.

What Occurs During the Maturity Stage of the Product Life