Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and having fun. This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?
A)complexity
B)trialability
C)observability
D)compatibility

Question

Quizplus · Accepted Answer

Observability refers to the extent to which the benefits of a product can be easily observed by others. In this case, the popularity of the Razor scooter was due to the fact that people could easily see others having fun on them, leading to a higher adoption rate.

Razor Scooters Gained Instant Popularity Because Walkers and Runners Frequently