Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants. In a meeting with Canesta corporate officials, you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by consumers. You tell them this depends on many product characteristics. Which of the following is NOT one of those characteristics?
A)how similar it is to existing keyboards in use and fulfilling needs
B)the degree of difficulty involved in understanding and using it
C)the "buy Canadian" movement
D)how much of a relative advantage it has over currently used keyboards

Question

Quizplus · Accepted Answer

The "buy Canadian" movement is not a product characteristic that would affect the acceptance of a virtual keyboard. The other three choices are all valid product characteristics that would impact consumer acceptance.

Canesta Has Developed a Virtual Keyboard Out of Light to Be