Budget airlines are a new service in China.Neither their passengers nor the airlines themselves know what to expect from each other.Shanghai-based Spring Airlines is a start-up service with a tight budget.
-Refer to Budget Airlines.Spring Airlines' owner boasts that his ticket prices are 40 percent cheaper than the competition's,at times even equivalent to train prices.Which method for pricing services is Spring Airlines most likely using?
A) operations-oriented pricing
B) supply/demand pricing
C) capacity planning pricing
D) patronage-oriented pricing
Correct Answer:
Verified
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