Boutique Hotels Are the Perfect Hotels for People Who Are

Boutique hotels are the perfect hotels for people who are tired of traditional cookie-cutter hotels that all look alike.One boutique hotel chain calls its staff its cast and has them wear fashionable solid black outfits.Its corridors are softly lit,and suite doors are arches lit with recessed blue lighting.Its lobby has a ceiling-to-floor water wall.What is the promotional strategy for this boutique hotel?

A) to create a strong organizational image
B) to separate the point of production from the point of service consumption
C) to emphasize postpurchase communication
D) to stress intangible cues