What type pricing objective for service firms focuses on maximizing the number of customers using a service?

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The pricing objective for service firms that focuses on maximizing the number of customers using a service is called patronage-oriented pricing. This strategy aims to encourage repeat business and build customer loyalty by offering competitive prices and value-added services. By attracting and retaining more customers, service firms can increase their market share and generate higher revenues over time.

What Type Pricing Objective for Service Firms Focuses on Maximizing