Special events are a great way to reach many targets while partnering with both profit and nonprofit companies.The Princess Margaret Weekend to End Breast Cancer is a great example.Thousands of women take part in this weekend walk each year.Which of the following would be an acceptable goal for the Weekend to End Breast Cancer?
A) set participation goals to provide a 12 percent return on investment
B) reduce administrative expenses by 10%
C) increase awareness in its target market to 75 percent
D) gain a larger market share than other nonprofits that are administering to the same group
Correct Answer:
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