When a business builds into the delivery system, value-added services that are not readily available from other firms, its relationship marketing is based on the creation of which of the following?

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Structural bonds are created when a business builds value-added services into their delivery system that are not easily replicated by other firms. This creates a unique advantage for the business and strengthens the relationship with customers. Financial bonds are based on monetary transactions, social channels are focused on social media presence, and personal communication channels relate to the interpersonal connections between customers and the business.

When a Business Builds into the Delivery System, Value-Added Services