Sizzlin' Shine is a company that uses trained detailing professionals to apply wax to automobiles by hand and utilize mechanical polishing equipment. The owner has just initiated a frequent-shine card for customers who purchase her shop's services at least once a quarter. What do frequency programs like this one use to implement relationship marketing?

Question

Quizplus · Accepted Answer

Frequency programs like the frequent-shine card utilize financial bonds to implement relationship marketing. By offering a discount or free service after a certain number of purchases, the company is encouraging customers to continue coming back and building a financial bond with them.

Sizzlin' Shine Is a Company That Uses Trained Detailing Professionals