Raymond runs a social media consulting company. He is in the process of deciding on his competitive advantage. He has been advised that one of the following would NOT help to build a long-term advantage. Which one would NOT help?

Question

Quizplus · Accepted Answer

While pricing incentives may attract customers in the short-term, they are not a reliable or sustainable way to build a long-term competitive advantage. Personal communications, social bonds, and structural bonds are all aspects that can help build long-term relationships with customers and differentiate a business from its competitors.

Raymond Runs a Social Media Consulting Company