Julio Orbison recently opened up a coffee shop. His main objective was to maximize the number of customers visiting the store. Which type of pricing objective should he use?

Question

Quizplus · Accepted Answer

A patronage oriented pricing objective focuses on maximizing the number of customers visiting the store, which is Julio's main objective. A revenue oriented objective focuses on increasing sales or revenue, a profitability oriented objective focuses on maximizing profits, and an operations oriented objective focuses on controlling costs and improving efficiency.

Julio Orbison Recently Opened Up a Coffee Shop