Sally has recently opened a daycare business. Positive word-of-mouth will be important in helping the business to grow. Thus, what type of marketing should she use to attract, develop, and retain customers?

Question

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Relationship marketing focuses on building long-term relationships with customers to encourage loyalty and repeat business. This is especially important for a daycare business, as parents will want to feel confident and comfortable leaving their children in the care of someone they can trust. Sally should focus on developing relationships with the families she works with and keeping communication open to address any concerns they may have. Additionally, offering incentives or rewards for loyal customers can help retain business and encourage word-of-mouth referrals.

Sally Has Recently Opened a Daycare Business